How @ToyotaGB went from Tweet to test drive in under three hours

Toyota GT86 orangeHere’s a great example of how we’re using social media at Toyota GB.

It happened yesterday – we took a tweet from the friend of a potential GT86 buyer, showed off the selling points of the car by directing her to our reviews round-up page on the Toyota UK Blog and worked with a dealer near to her to turn it into a convenient test drive.

Read the full story on my Storify.

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